Dr.Alun Epps

Associate Professor of Marketing,MA Marketing Communications Coordinator


Block: 17, Room: 10E
Tel: +971 4 369 3962
Fax: +971 4 367 2956


  • PhD (Wales, UK)
  • MBA (Portsmouth, UK)
  • BA Hons (South Bank, UK)
  • PCGE (Manchester, UK)
  • Dip M (CIM, UK)


Courses taught

International marketing, marketing communications, research methods, dissertation supervision


Research Interests

Marketing communications, consumer behaviour in computer mediated environments, family business marketing, community entrepreneurship, small to medium enterprise marketing and education marketing.


Awards and achievements

  • Excellence in teaching, Middlesex University Dubai  2010
  • Best paper European Applied Business Conference, Ljubljana, Slovenia 2007


Associated Links



Membership of professional bodies and associations

  • Chartered Institute of Marketing 


Selected Publications

“Student evaluation websites as potential sources of consumer information in the United Arab Emirates”, with Stephen Wilkins. International Journal of Educational Management, Vol. 25 No 5, 2011. 

  “Baby you can drive my car, using local community customers to develop marketing communications”, Published in  the International Journal of Innovation and Regional Development, Vol. 10 Nos. 1/2, 2010.

 “A creative drive, student, university and industrial collaboration”, Published in the World Journal of Management, Vol. 1, No. 1, Sep, 2009.

“A history of internet purchasing: suggestions for web-based entrepreneurs and SMEs” with Robert Govers and Frank Go, Published in the Journal of Research in Marketing and Entrepreneurship, Vol.10, No. 1, 2008.

“All generalisations are dangerous including this one, pigeon-holing on-line purchases” Published in Journal of Business and Economics Research, Vol. 6, No. 6, 2008.