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MSc Media Management


Programme Overview

The MSc in Media Management is an innovative and dynamic course that focuses on developing your understanding of media businesses and the global environment in which they operate. The course offers modules which are delivered across three Schools within the University: Media and Performing Arts, Business and Law.

Combining theoretical and applied components, the programme will offer you a sound critical understanding of management operations of the contemporary media industries as well as of different areas of media production and work. This course is particularly aimed at people interested in, or working in, management careers in media industries, journalism and news production, as well as public and media relations.

In a highly competitive job market, learning from highly experienced professionals is a competitive asset. Staff at Middlesex have strong links with major media organisations such as the BBC and regularly invite senior executives to lecture students. Furthermore, Middlesex has appointed a number of senior media professionals directly offering students their wealth of experience.

Special Features

  • Our tutors include academic researchers, journalists, editors and PR and advertising experts who will support your development and help you to build industry-specific, transferable skills
  • Academic staff who are actively engaged in research and current debates
  • Lecturers with senior media industry experience
  • Strong links with major media organisations
  • State-of-the-art computer laboratories and digital media facilities

Career Opportunities

 Students of the MSc Media Management typically proceed to careers in media management and/or the cultural industries. Dubai is an international centre for media and cultural management opportunities and the programme has been designed to provide an academic framework that places students in an excellent position for employment as well as self-managed portfolio careers.

How is the course delivered?

Duration and Attendance
Classes are held at our Dubai Knowledge Village campus (Block 16) during the working week in the evenings between 6:30pm and 9:30pm.

This programme offers students the flexibility to complete their studies over two years of part-time study which is suitable for executives and working professionals. Part-time students normally attend two (2) evenings per week.

The programme is divided into study units called modules. Part-time students complete two (2) modules per year in the Autumn and Winter terms. In the Spring term of the second year, students complete their project-based dissertation on an independent-study basis.

 Programme Content

The course covers key subjects related to the management and structure of the media and promotional industries and the relationships between creative skills and management strategy. You will be encouraged to develop a critical understanding of contemporary social, cultural and economic processes and to relate these to the rapid and ongoing transformation in the media and promotional sectors.

MSc Media Management Schedule


Part-Time Study

Year 1

  • Media and Creative Industries
  • Key Skills in Media Management

Year 2

  • Working with the Creative Industries
  • Research Methods
  • Dissertation Project

MSc Media Management Description of Modules

MED4100 Media and Creative Industries

The aims of the module are to analyse the changing economic forces which direct and constrain the choices of managers in various sub-sectors of the arts, media and creative industries. It encompasses an understanding of economic and policy concepts and issues in the context of media and creative industries. A range of significant issues and topics that impinge on the economics and management practices of these industries are discussed. The module will examine television, film, music, print, performing arts and online digital industries.  It will also develop research skills, and will host presentations/workshops by a number of high profile industry speakers about their practice.

MED4200 Research Methods

This module introduces students to key research methods in arts, media and cultural management,  and to practical issues in carrying out research. We will discuss a range of approaches to researching people, researching texts, and researching institutions and industries. Students will develop an understanding  of what research is, and of how to carry it out successfully. Students will also get their independent project or  dissertation  research  started  —  throughout  the  term  they  will  work  on  developing  their  project  or dissertation proposals, and will rework ideas and material in different ways, including as a formal written proposal and as a presentation.

MED4300 Key Skills in Media Management

This module aims to equip students with a range of practical knowledge and skills that will enable them to become effective managers within the media. The module will build on knowledge gained in MED4100 in the broad area of strategic management and corporate business practices, but will focus on key practical skills necessary for taking on a role as a media manager. The module will be divided into three sections: managing technological change in the media industry; understanding the audience; and managing creative teams. The module will therefore begin by introducing some key technological changes taking place within the media, and will consider the impact of such changes on audience engagement, professional working practices and corporate business models.  This will act as a foundation from which to consider the debates and issues surrounding managing people, and the specific challenges inherent in managing both the self and others within creative organisations.  Similarly, having considered the changing nature of the relations between media organisations and their audiences, the final section will consider the importance of audience research as a foundation for media programming and/or creative development, here the students will be encouraged to bring their knowledge of people management to bear in order to work effectively as part of a team on a group research project.

CMT Working with the Creative Industries

The module aims to enable students to make the link between the creative technologies with which they work, their own creative technical practice, and the industry/organisational contexts in which those technologies and those practices are situated. It offers students an introduction to key issues pertinent to the development,  organisation  and execution of technical work in a range of sectors in the creative industries  –  from  commercial  games  programming  to  voluntary/not  for  profit  installation  art,  and explores the opportunities and challenges that constraints of context entail (from audience or end user to financial backer or organisational  structure). Students are encouraged  to develop an understanding of the ways in which contextual factors – from financing to file-sharing, audiences to auditors, copyright to hacking and piracy – can affect their practice.

MED4500 Dissertation Project

This is a supervision-led module. Students will begin by pitching their ideas and working on proposals. Once research projects are approved, the students work independently on their projects with a named supervisor supporting them. Students will identify a set of research questions and methodology(-ies) for answering them, and carry out the research with rigour at the appropriate level. At the outset, students can choose to target their own research topic. This flexibility allows the students to steer their dissertation towards their future careers whether in the arts, management, academic research or another field.


Potential candidates are encouraged to contact our Admissions Office for individual consultation on a case-by-case basis. The following admission criteria are generally applied:Admission Requirements

Normally a second class UK Honours degree or above, or overseas equivalent qualification is required. Applicants without a degree who have minimum three (3) years of significant managerial experience in sales or marketing will also be considered.


All programmes at Middlesex University Dubai are taught in English and applicants with previous qualifications outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows: IELTS overall score 6.5 (minimum 6.0 in each band) or TOEFL scores of 231 computer-based, 90 – 91 internet-based or 575 paper-based.

Tuition Fees and Payment Plans

Total tuition fees for the MSc Media Management are AED 65,000. Attractive payment plans are available for students. For more information please check our website or alternatively contact our Admissions Office.