BA Honours Advertising, PR & Media

Programme length: 3 years full time
Next intake: September 2014
Programme leader: Evelyn Stubbs

Programme Details

This dynamic programme will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being two closely aligned areas of communication, and central to the operations of media, cultural and other industries, a degree in this discipline will lead to many exciting career opportunities. The course blends media theory with the practices of specific processes, from planning public relations and advertising campaigns to a critical reflection on the influence of these practices on industries, audiences and the contemporary media. You will benefit from being able to focus on issues and practices relevant to your specific interests in Advertising and PR right from the start of your studies in year one.

To encourage interaction with local industries, arrangements are made for:

  • internship programmes
  • guest lectures by leaders in the local media industry
  • visits to relevant regional media events


Year 1

  • Media Analysis
  • Media Production
  • Introduction to Media and Society
  • Advertising and PR in Context

Year 2

  • Research Techniques and Approaches
  • Advanced Media Production
  • Promotion Practices
  • Global Journalism

Year 3

  • Independent Project
  • Issues in Promotional Culture
  • Media Events and News Cultures
  • Campaigns and Social Change

The degree provides students with the knowledge and skills to investigate, discuss and critically evaluate contemporary issues in media and culture. Level one modules introduce students to processes of meaning production in the media alongside developing a critical understanding of issues and concepts of cultural representation. Students are given the opportunity both to sharpen their own journalistic abilities as well as their knowledge and understanding of newspaper, magazine and online journalism industries. This is complemented with a practical introduction to specific contemporary media technologies and the communications practices they entail. This is developed further in the second level and in addition advertising is studied within the context of marketing communications and promotion. There is a critical examination of the interaction between advertising and the media through discussion of relevant debates. In the final year students are guided through the puzzling array of ethical issues which contemporary media practices have to confront. They are also introduced to the processes and practices of marketing as they apply to the area of promotion and in particular public relations and related promotional strategies, with a focus on media relations. In addition they must complete a dissertation which is intended to demonstrate the student’s ability to carry out a research oriented piece of work and to relate the theoretical knowledge gained through the programme to empirical data. For the dissertation, the focus is on independent, self-managed, self-directed study within a framework of supervision.


Number of Modules Tuition Fees Per Module Tuition Fees per Year* Tuition Fees Total
12 AED 12,500 AED 50,000 AED 150,000

* Fees for full-time enrolment i.e. 4 modules per year.

Entry Requirements

We normally make offers on 280 UCAS tariff points. GCSE English and Maths with a minimum of Grade C are required, however, the minimum points required for entry are 160 UCAS tariff Points, for more details please click here. 

Career Opportunities

On this course you can explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you could start a career in internal communications or information management; work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/ or TV broadcasters, publishing firms, film companies as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.


The following documents must accompany an Application for Admission download here or fill in online

  • Two (2) recent passport-size photographs
  • Copy of your passport and your UAE residency visa, if available. Candidates who wish to apply for Middlesex University sponsored student visas can findmore information here
  • International Foundation Programme: Applicants should submit copies of secondary school records including a certificate of completion and a statement of grades/marks. Students may need to additionally provide results of their GED Tests.
  • Undergraduate Programmes: Applicants should submit copies of secondary school records including a certificate of completion and a statement of grades/marks. If you are seeking credits for previous study completed at university/post-secondary level, please provide official documents (e.g. transcripts, certificates, etc) showing the subjects completed and marks/grades achieved along with detailed information on the content of courses and an explanation of the grading system.
  • Postgraduate Programmes: Students should submit copies of their undergraduate qualifications including degrees and/or a statement of completion and transcripts showing grades/marks. For the MBA programme, students must additionally provide evidence of minimum 3 years professional full-time work experience. For candidates without a degree, a full description of the jobs is essential, to show clearly your successful career path and the contribution you can make to your postgraduate programme. You must provide information on the employer(s): size of Company (e.g. annual turnover, number of employees, geographical breadth), own responsibilities (e.g. size of budget, number of people reporting to you, to whom you report) and job content.
  • Two (2) academic references
  • A personal statement (200 words or more)
  • Evidence of satisfying the English Language requirements, where applicable.

If you require additional services such as a Middlesex University sponsored Student Visa or housing in our Halls of residences or our Transportation services please indicate this clearly on the application form.

Applications with the supporting documents should be sent to the Admission Office by the required ‘Application Deadlines’ on the following contact details:

Admissions Office

Middlesex University Dubai
Room 002, Block 16
Dubai Knowledge Village

PO Box 500697
United Arab Emirates


For admissions related enquiries call: +971 (0)4 3678100 OR +971 (0)4 3751212
To contact us via Fax dial: +971 (0)4 3678043